Special report: The state of product visuals for CPG
To better understand the current sentiments of CPG executives, we partnered with Dimensional Research to unpack the challenges faced by CPG companies in product image creation and what new technologies they are embracing to gain a competitive advantage online.
Special report: The state of product visuals for CPG
To better understand the current sentiments of CPG executives, we partnered with Dimensional Research to unpack the challenges faced by CPG companies in product image creation and what new technologies they are embracing to gain a competitive advantage online.
Special report: The state of product visuals for CPG
To better understand the current sentiments of CPG executives, we partnered with Dimensional Research to unpack the challenges faced by CPG companies in product image creation and what new technologies they are embracing to gain a competitive advantage online.
CPG companies have limited resources and budgets for product visual development
- 71% of CPG companies struggle to keep product images up to date using traditional photography
- 47% say they lack staff
- 68% say they exceed their allocated budgets
New technologies are improving product visual creation
- 78% of CPG companies express a positive perception of CGI image creation
- 62% report they currently use CGI image creation technology
- 91% say great product imagery has clear positive impact across performance metrics
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