Holiday shopper report: What retailers can do to win business amid economic uncertainty
In our recent survey of more than 1,000 consumers in the United States, we affirmed that holiday spending will be no exception to decreased spending, with consumers planning to be more thoughtful about finances when it comes to gift-giving and other holiday items. In this report, we unpack how consumers plan to research ideas, approach purchases, make decisions, and spend money this holiday season.
Holiday shopper report: What retailers can do to win business amid economic uncertainty
In our recent survey of more than 1,000 consumers in the United States, we affirmed that holiday spending will be no exception to decreased spending, with consumers planning to be more thoughtful about finances when it comes to gift-giving and other holiday items. In this report, we unpack how consumers plan to research ideas, approach purchases, make decisions, and spend money this holiday season.
Holiday shopper report: What retailers can do to win business amid economic uncertainty
In our recent survey of more than 1,000 consumers in the United States, we affirmed that holiday spending will be no exception to decreased spending, with consumers planning to be more thoughtful about finances when it comes to gift-giving and other holiday items. In this report, we unpack how consumers plan to research ideas, approach purchases, make decisions, and spend money this holiday season.
Consumer spending will be down this holiday season
- 30% say their anticipated budget for holiday shopping is less this year than last year
- 46% list a desire to save money as a reason they plan to spend less
- 66% are more likely to actively seek product discounts compared to last year
Research will play a big role in decision making
- Retailer content, including newsletters, will help inform purchases
- Consumers will interact with a variety of channels, including e-commerce and in-store
- Product reviews and ratings will serve as trusted sources
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