Gen Z Shopper Insights: Understanding Generational Sentiment
As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. These insights help retailers refine their marketing strategies, effectively connect with a growing consumer base, boost sales, and solidify their position in the evolving landscape.
Gen Z Shopper Insights: Understanding Generational Sentiment
As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. These insights help retailers refine their marketing strategies, effectively connect with a growing consumer base, boost sales, and solidify their position in the evolving landscape.
Gen Z Shopper Insights: Understanding Generational Sentiment
As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. These insights help retailers refine their marketing strategies, effectively connect with a growing consumer base, boost sales, and solidify their position in the evolving landscape.
Gen Z does their research and expects personalized, visual experiences:
- 96% rely on comparing prices and features on e-commerce websites.
- 95% scrutinize product descriptions, specs, and online reviews.
- 94% engage with product imagery and videos.
- 90% say personalization is important.
Social media plays a significant role in how Gen Z makes purchasing decisions:
- 84% of Gen Z consumers have made multiple purchases through social media ads and content.
- 85% of Gen Z individuals report that YouTube is pivotal in influencing their purchase decisions.
- Instagram closely follows, with 78% of Gen Z attributing their purchase choices to this platform.
- TikTok isn't far behind, influencing 73% of Gen Z purchase decisions.
- 85% of Gen Z actively engage with influencer marketing and brand collaborations on social media, with varying frequency.
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