It was important to the team at BUT that their e-commerce experience was consistent with their in-store experience. This meant high-quality imagery that provided customers with an understanding of what these products look like in real life settings. They needed to complete their product description pages (PDPs), a task that seemed overwhelming. By partnering with Nfinite, they reached their goals, creating images rapidly and ultimately providing consistent omnichannel experiences.

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Key results:

• PDP completeness increased from 30% to 90%
• 7 lifestyle images created per day
• Conversion rate increased

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