There has to be a better way, right? Let’s unpack everything that a traditional photoshoot entails, and compare that to the steps virtual photography requires.

Retailers are used to leveraging traditional photography for product imagery. But long timelines, complicated logistics, and prohibitive costs make it difficult to meet the needs of today’s businesses. Products are expected to hit the market rapidly, product catalogs are lengthy, and images are needed for more than just catalogs: retailers are fulfilling image requirements for e-commerce product pages, advertising campaigns, email programs, and a multitude of social networks.