My vision for Nfinite has always been to make every shopping experience magical. Today, I am excited to unveil our latest innovations that help us take another step towards our ultimate goal.

The retail industry is undergoing a transformation, with consumers demanding richer and more accurate imagery than ever. Indeed, according to a recent survey we conducted of over 1,000 consumers, 69% prefer lifestyle images over white backgrounds when shopping online, and 83% would return a product if it doesn't match the online image, up from 75% last year. Meanwhile, retailers are struggling to keep up. According to Dimensional Research, 96% of retail executives report challenges with image creation.

With consumer expectations at an all time high, retailers and brands need all the help they can get to improve their product visuals at scale. That’s where Nfinite comes in. Read on to learn how we are automating the product imagery creation process and harnessing the power of AI to offer a unified visual platform for the world’s largest brands and retailers.

Automated Visual Creation

To help retailers expand their product visual experiences, Nfinite is introducing a first-of-its-kind offering: Automated Product Detail Page (PDP) visuals enabling retailers to effortlessly develop comprehensive and cohesive visuals for their entire product catalog: encompassing product imagery from all angles, contexts and 360-degree videos.

This new enhancement will enable retailers to move more quickly and offer a differentiated and compelling shopping experience, helping shoppers and driving stronger business results. As Marketing Director Craig Daniels of Furniture Fair recently told us:

“By partnering with Nfinite, we have been able to establish an automated workflow, enhancing our product visuals and delivering comprehensive PDPs for our web store. Our PDPs now showcase imagery of each product from every angle, plus a close-up in the 360° view. Each lifestyle image enhances the experience for customers to engage with the product and envision it in their own space, which helps us drive more foot traffic to our stores and improve our overall business results.”

You can read more about our partnership with Furniture Fair here.

AI Powered Contextual Imagery

To further improve the product visual creation process, we are harnessing the power of AI. Our latest innovation: Nfinite AI automates the production of contextual imagery without the need for traditional photography. For example, a CPG brand can seamlessly place a shampoo bottle in a variety of contextual scenes from a marble bathroom counter, to a beautiful cherry blossom landscape. A furniture retailer can move a sofa from a cozy townhouse to a mid-century living room, showcasing the versatility of the item across a variety of different environments. These new features will help power personalized experiences for shoppers and improve speed to market for retailers and brand.

Visualize Before You Buy with AR

Finally, as we continue to help retailers to elevate the shopping experience, we are excited to share comprehensive Augmented Reality (AR) enhancements, allowing consumers to view products in their own personal environments directly from their smartphone camera.

The popularity and value of this feature was recently validated by our research which reveals that 50% of shoppers said they are more likely to purchase a piece of furniture if they could visualize it in their space using the camera on their smartphone.

Go ahead and give it a try yourself!

Looking Ahead

The future of retail holds many exciting possibilities, and we’re certain about one thing: imagery will be pivotal for success. No longer confined by the limitations of photography, Nfinite opens up new possibilities for showcasing your products in a way that is not only efficient but also visually stunning.

Interested in learning more? Get in touch‍

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