US vs. EU: Comparing CGI adoption and sentiment
When it comes to product imagery, data shows US brands and retailers are embracing emerging technologies like CGI more readily than their Western EU counterparts. But what’s the cause of this gap between regions? According to our survey of nearly 200 brands and retailers across the US and Western Europe in partnership with Coresight Research, US brands and retailers are slightly more invested in 3D and CGI than their EU counterparts. Dive in to find out more about the gap and how it can be closed.
US vs. EU: Comparing CGI adoption and sentiment
When it comes to product imagery, data shows US brands and retailers are embracing emerging technologies like CGI more readily than their Western EU counterparts. But what’s the cause of this gap between regions? According to our survey of nearly 200 brands and retailers across the US and Western Europe in partnership with Coresight Research, US brands and retailers are slightly more invested in 3D and CGI than their EU counterparts. Dive in to find out more about the gap and how it can be closed.
US vs. EU: Comparing CGI adoption and sentiment
When it comes to product imagery, data shows US brands and retailers are embracing emerging technologies like CGI more readily than their Western EU counterparts. But what’s the cause of this gap between regions? According to our survey of nearly 200 brands and retailers across the US and Western Europe in partnership with Coresight Research, US brands and retailers are slightly more invested in 3D and CGI than their EU counterparts. Dive in to find out more about the gap and how it can be closed.
The state of product imagery
- US brands and retailers use lifestyle images and interactive imagery more than EU brands and retailers
- EU retailers are more likely to encounter challenges with visual production
- European brands and retailers understand the importance of advanced imagery capabilities
An edge in the adoption of 3D and CGI technology is putting US brands and retailers a step ahead in image creation capabilities
- 47% of US brands and retailers have invested in 3D technology
- 36% of EU brands and retailers have invested in 3D technology
- US brands and retailers are benefiting more significantly from 3D and CGI technology
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