CGI and 3D Product Imagery: The Future of Visual Merchandising in E-Commerce
This report, published in partnership with Coresight Research, features insights from a survey of nearly 200 executives across brands and retailers in the US and Western Europe. The results are made clear by the report title: brands and retailers are seeing significant results using CGI to produce product visuals, and early adopters of the technology will be those who succeed in merchandising now and into the future.
CGI and 3D Product Imagery: The Future of Visual Merchandising in E-Commerce
This report, published in partnership with Coresight Research, features insights from a survey of nearly 200 executives across brands and retailers in the US and Western Europe. The results are made clear by the report title: brands and retailers are seeing significant results using CGI to produce product visuals, and early adopters of the technology will be those who succeed in merchandising now and into the future.
CGI and 3D Product Imagery: The Future of Visual Merchandising in E-Commerce
This report, published in partnership with Coresight Research, features insights from a survey of nearly 200 executives across brands and retailers in the US and Western Europe. The results are made clear by the report title: brands and retailers are seeing significant results using CGI to produce product visuals, and early adopters of the technology will be those who succeed in merchandising now and into the future.
Retail executives experience challenges managing and producing product visuals
- 41% of brands and retailers point to high costs as a restricting factor in image creation
- 55% said more than 10% of their products sold online in 2021 were returned because the visuals displayed did not match the products received
They are turning to CGI to help them create the content the market demands
- 40% of brands and retailers reported currently investing in CGI
- 58% say they are planning to invest in CGI in the future
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